Is there gender equality in public?


The advertising spaces are breaks in the viewer's mind. It is totally relaxed: not rejected, does not criticize, does not agree, but it shows all the information of what he sees and hears. The subconscious of it - during those moments of rest and indifference - is like a sponge, it absorbs everything without any other filter, and no other limit than their own imagination. Although currently the distinctions between men and women are much lower due to the "evolution", culturally they still exist.
Until a few years ago, how to persuade the recipient has experienced a remarkable change, elegantly dressed men and women fulfilled the role of advertising claim on calendars, cards, labels or related products to clothing and personal care, while they currently display naked bodies and the woman becomes simply an object of pleasure and sexual attraction.


Advertising is the mirror of the society in which we live and reflect the culture we have acquired over the years, so I consider that to end this sexist discrimination and ridicule towards women we should change before the way of thinking of our society from its weakest point. That is, the most effective way to combat the false image of the stereotypical woman is to develop strong campaigns that involve large numbers of women to change their living conditions in various areas and to create alternative images, created by women themselves.